Hello! 
I'm Wardah, a passionate product
designer based in 
Lahore, blending creativity with strategy to solve real problems through design.
SPACES I WORKED IN
Real Estate
AI
Life Style
SaaS
Social Media
Education
Fintech
Automotive
Sports
First, I step into the shoes of users—because how else can you design for them without knowing their story?
Stakeholder Interviews
I chat with the big players—stakeholders—because who better to spill the beans on business goals and user needs? It’s like a backstage pass to all the insights!
Observation
I go full detective mode, watching users in action (without the trench coat, of course). By observing how they interact with products, I catch those ‘aha!’ moments and hidden pain points.
Next, I pin down the problem—after all, solving the right problem is half the battle won!
Personas
I create fictional BFFs—personas—that represent our users, so we always know who we’re designing for.
User Stories
I turn user needs into little stories: ‘As a user, I want…’ It’s like writing a mini-movie for design!
Comparative Analysis
I spy on the competition to see what’s working (and what’s not) so we can do it better!
Now comes the fun part! I brainstorm wild ideas (and some practical ones too) to find the perfect solution.
User Flows
I map out user journeys like a GPS, making sure they never get lost on their way to the ‘Aha!’ moment.
Information Architecture
I organize content like a pro librarian, ensuring everything is in its right place and easy to find.
Time to bring those ideas to life! I craft designs that are both beautiful and functional.
High Fidelity Design
I bring ideas to life with polished, clickable designs that feel like the real deal—so you can test it before it even exists!
Design Hand-Offs
I hand over the design blueprints to developers, making sure everything’s crystal clear—like passing the baton in a design relay race.
Finally, it’s testing time—where users put the design to the test, and I fine-tune everything until it’s just right.
Usability Testing
I watch real users navigate the design, catching those ‘oops’ moments so we can make it better.
A/B Testing
I pit two designs against each other to see which one users love more—it’s like a design showdown!
RECENT WORK
Real Estate
Bayut
FinTech
UBank
Healthcare
ABA
Automotive
EMG
