Autism Behavioural Institute

View Live Site

ABOUT THIS PROJECT

ABA is an Autism Behavioral Institute that provides services for diagnostic assessments, autism evaluations, ABA therapy, care navigation and parent training.

SERVICES

Product Design

UI Design

UX Design

INDUSTRY

Healthcare

PROBLEM STATEMENT

Visitors to ABA’s website struggle to find relevant information quickly and have difficulty engaging with the offered services due to a lack of clear navigation and an inconsistent user experience. This leads to user frustration, high bounce rates, and missed opportunities for ABA to effectively connect with potential clients.

SOLUTION

Redesign the ABA website to provide an intuitive, user-centered experience. This includes implementing a clear and consistent navigation structure, optimizing the layout for easy information discovery, and enhancing engagement with visually appealing and interactive elements. By prioritizing user needs and streamlining access to key services, the new design will reduce confusion, lower bounce rates, and effectively guide visitors toward desired actions.

My Role in Transforming ABA's Digital Presence

Conducted in-depth interviews with key stakeholders to gather insights about business goals, user needs, and project expectations.
Analyzed user behavior and interactions with the current website to identify pain points and areas for improvement.
Developed detailed user personas based on research to ensure design solutions cater to target audience needs and preferences.
Performed a comparative analysis of competitor websites to identify best practices and opportunities for differentiation.
Created a clear and intuitive information architecture to streamline navigation and enhance the overall user experience.
Crafting a moodboard to guide the visual direction, allowing the client to choose colors and fonts, and setting a strong branding foundation for the Autism Behavioral Institute’s website.
Designed polished, high-fidelity screens focusing on visual consistency and user engagement across various devices.
Developed interactive prototypes to simulate user flows and gather feedback before the final implementation.
Conducted A/B testing on key design elements to validate choices and optimize the website for better user engagement.

Persona

Laura

Age: 30

Location: Asheville, North Carolina

Laura is a dedicated and loving mother of two. Her youngest son, Ethan, was recently diagnosed with autism. Laura is determined to provide him with the best therapy and support possible, but she feels overwhelmed and uncertain about where to start.

Problem

Laura is struggling to find the right autism therapy services for her son, Ethan.
She is unsure about which therapy options are most effective and how to evaluate the quality of different providers.

Pains

Feeling overwhelmed by the wide range of therapy options available.
Worrying about the long-term impact of not starting therapy early enough.
Dealing with conflicting advice from friends family and online sources.

Goals

Laura’s ultimate goal is to find a trusted and effective therapy service that will help Ethan develop his communication and social skills, improve his behavior, and enhance his overall quality of life.
She wants to see her son thrive and reach his full potential.

About

Work