Evolution Media Group
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ABOUT THIS PROJECT
EMG specializes in streaming advertising for automotive brands, creating high-impact campaigns for dealerships and advertising agencies.
SERVICES
Product Design
UI Design
UX Design
INDUSTRY
Automotive
PROBLEM STATEMENT
Evolution Media Group’s existing website didn’t effectively communicate their expertise in streaming advertising, leaving potential clients confused about the process and hesitant to invest. The lack of transparency and clear messaging made it difficult to showcase their proven results.
SOLUTION
We redesigned the website to highlight Evolution Media Group’s expertise and successful campaigns in streaming advertising. The new design emphasizes transparency with clear case studies and results, making it easier for potential clients to understand the value of their services. The site also enhances user experience and search visibility, helping attract new clients and reinforce the company’s credibility in the automotive advertising space.
My Role in Creating EMG’s Seamless Digital Experience
- Conducting interviews with key stakeholders to gather insights on business goals, user needs, and the overall vision for the redesign. Key questions focused on understanding target users, pain points, and website objectives.
- Developing a comprehensive design system to ensure consistency across the website, including typography, color schemes, and UI elements.
- Conducting a thorough comparative analysis of competitors and industry trends to inform design decisions and establish best practices.
- Leading the website revamp to incorporate updated branding and create a modern, sophisticated design that effectively communicated Evolution Media Group’s expertise.
- Ensuring the website was fully responsive, optimizing the experience for tablet and mobile devices for seamless access across all platforms.
- Designing interactive prototypes to demonstrate user flows and test design concepts, ensuring a seamless experience across the website.
- Implementing A/B testing to validate design elements, gather user feedback, and optimize the website’s performance based on real data.
- Collaborating with developers to ensure smooth design handoffs, providing them with detailed assets, specifications, and guidelines to ensure the design was faithfully implemented in the final product.
A Visual Upgrade
The Old Design
The Final Result
Wireframe
High-Fidelity Design
The Old Design
The Final Result
Wireframe
High-Fidelity Design
