UBank Internet Banking
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ABOUT THIS PROJECT
UBank is a microfinance internet banking platform aimed at providing financial services to a wide range of users, especially those with limited experience in digital banking.
SERVICES
Product Design
UI Design
UX Design
INDUSTRY
FinTech
PROBLEM STATEMENT
UBank aimed to launch its first internet banking platform but faced a challenge: designing a solution for users who are largely unfamiliar with digital technologies. With a significant portion of the user base being new to online banking, it was crucial to build a platform that was simple, intuitive, and accessible to ensure smooth onboarding and usability without overwhelming the users.
SOLUTION
We developed a user-centric internet banking platform with a focus on simplicity and intuitive navigation. By adopting a minimalistic design approach, clear visual cues, and easy-to-understand language, we ensured users could easily perform essential tasks like checking balances, transferring funds, and managing loans. The design caters to varying levels of digital literacy, providing an inclusive banking experience that empowers all users to access financial services confidently.
My Role in Transforming ABA's Digital Presence
- Establishing a cohesive design language that balanced simplicity, accessibility, and clarity, ensuring that the platform was not only visually appealing but also intuitive for all users.
- Developing a comprehensive design system that defined the visual and functional elements to ensure consistency across the platform.
- Crafting custom, clear, and easily recognizable icons that enhanced the user experience.
- Designing reusable UI kit elements that streamlined the design process and maintained visual coherence.
- Conducting in-depth comparative analysis to ensure that UBank’s design met industry standards and addressed the needs of its diverse user base.
- Translating UBank’s mobile wireframes into high-fidelity designs for the web application, ensuring responsiveness and accessibility.
- Building interactive prototypes to validate design concepts, demonstrate user flows, and ensure smooth interaction.
- Leading regular feedback sessions with the UBank team to refine the design based on insights and ensure alignment with user needs and business objectives.
- Conducting usability testing to validate the design’s effectiveness and ensure that the platform is easy to use for users with varying levels of tech-savviness.
